Skip to main content

News

Pages

No matches.

SHARE

STARBUCKS DEBUTS AT THE MARKET AT WIND CREEK BETHLEHEM

Bethlehem, PA (January 16, 2025) – Villa Restaurant Group (VRG), a leader in hospitality and dining innovation, has set a new standard for guest experiences with the highly anticipated opening of Starbucks at the Market at Wind Creek. This launch is the first step in a bold initiative to redefine the food court as a destination for quality, convenience, and excitement.

 

For nearly two decades, VRG has been an integral partner of The Market at Wind Creek, managing and operating the food court with a focus on enhancing options for millions of visitors. Now, VRG is taking its commitment to the next level, introducing renowned brands like Starbucks to create an elevated, well-curated dining experience that meets the needs of today’s discerning guests.

 

“The debut of Starbucks at The Market at Wind Creek is about more than just great coffee—it’s about delivering what our guests truly value: high-quality options in an environment that complements their entertainment experience,” said Eddy Mouhou, divisional vice president of Villa Restaurant Group. “This marks a pivotal step in our strategy to transform the food court into a destination where dining becomes part of the excitement.”

General Manager Bishoy Kolta, Assistant General Manager Sherryl Seabolt, Director of Operations Stanley Licairac

GM Bishoy Kolta, Assistant GM Sherryl Seabolt, Director of Operations Stanley Licairac

Starbucks is the first in a series of planned enhancements aimed at refreshing and rebranding the food court. Upcoming additions and upgrades will bring a variety of high-quality dining options, reflecting VRG’s deep understanding of guest preferences and its commitment to exceeding expectations.

 

As one of the Lehigh Valley’s premier entertainment venues, The Market at Wind Creek serves as the perfect backdrop for VRG’s efforts to redefine hospitality. The property’s dynamic environment and loyal visitor base make it a key location in VRG’s strategy to deliver elevated guest experiences across its portfolio of airports, casinos, and high-traffic venues.

Starbucks team members training for the grand opening.

Starbucks team members

Villa Restaurant Group’s post-COVID growth strategy emphasizes bringing recognized, trusted brands into spaces that demand excellence. With the opening of Starbucks, VRG reinforces its position as a hospitality leader dedicated to innovation, quality, and guest satisfaction.

 

For more information about Villa Restaurant Group and its initiatives, visit www.villarestaurantgroup.com.

 

About Villa Restaurant Group: 

Villa Restaurant Group (VRG) is a family-owned, multi-brand hospitality company with over 60 years of experience delivering exceptional dining experiences. Operating in airports, casinos, and other premier locations, VRG is synonymous with quality and innovation in hospitality.

 

About The Market at Wind Creek:

Situated in Pennsylvania’s Lehigh Valley, The Market at Wind Creek offers a world-class entertainment experience with its casino, luxury hotel, retail outlets, and diverse dining options. It’s a destination where excitement meets sophistication.